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            Embracing Artificial Intelligence                                                                                             Banks’ technology priorities in 2020–2022


                                                                                                                                                                  Run pilots and prototypes    Implement at scale
            to Power Intelligent Digital                                                                                                            Big data analytics  27%

                                                                                                                                                                  62%
            Transformation                                                                                                                            API integration  25%                                 Enabling technologies

                                                                                                                                                                                                           will witness increased
                                                                                                                                                                  60%
                                                                                                                                                                                                           investment
                                                                                                                                                                  32%
                                                                                                                                                             Cloud
            Customers are seeking emotional connections through personalized products and services,                                                               56%
            ubiquitous banking, superior 24/7 experience and support, and digital channels with a human                                          Intelligent automation  26%
            touch. Meanwhile, banks want to improve their shareholder value, optimize cost allocation,                                                            62%                                      AI technologies will
            engage, retain and maximize customer value, and drive profitability. Artificial intelligence can                                 AI and cognitive capabilities  41%                            witness higher traction
                                                                                                                                                                                                           as adoption increases
            help bridge the gap. The banking industry has absorbed this trend, as 85% of interviewed                                                              47%
            banking executives stated that AI and AI-powered automation will be their top tech priority in                                Source: Capgemini World Retail Banking Report Executive survey 2020, n=81
            the next 24 months.
                                                                                                                                          AI-powered transformation can elevate OX, CX, and risk management
             AI-powered transformation can indeed elevate operational excellence, customer experience,
            and risk management. According to Capgemini Research Institute’s State of AI survey,                                                 Cost optimization and          Superior CX with new          Mitigate financial and
            more than 65% of executives claimed that they could achieve up to 25% cost savings and                                               improved  productivity       sources of value creation         operational risks
            improvement in productivity, customer satisfaction, and risk management capabilities from AI                                    Improvement in productivity due to   Increase in NPS score    Greater regulatory compliance
                                                                                                                                              elimination of repetitive work
            implementation.
                                                                                                                                          Cost savings from optimized workforce  Reduction in customer churn  Reduction in false positives

                                                                                                                                               Cost savings from process   Decrease in customer complaints  Decrease in number of security threats
                                                                                                                                                   improvements
                    It’s time for banks to transcend from digital banking to intelligent                                                        Reduction in facility and     Increase in inbound leads
                    banking.”                                                                                                                    administrative costs

                                                                                                                                                 Reduction in IT costs      Higher customer engagement

            As banks realize the benefits of AI, they are starting to pilot AI use cases across the banking                               Reduction in customer acquisition costs  Increase in sales of traditional products
             value chain – with more than 60% deploying AI in specific areas such as workplace safety,
             financial steering and reporting, and understanding customer needs. Banks are also using AI to                                  Better productivity due to higher   Increase in sales of new products
                                                                                                                                             employee morale and retention
             create new value sources and revamp IT systems and mid-and back-office processes. However,
            AI maturity in the banking industry is in its early days and remains low when compared with                                   Source: Capgemini Financial Services analysis, 2020            OX: Operational Excellence; CX: Customer Experience
             other sectors such as retail, or life sciences.
                                                                                                                                          Top areas where banks are piloting AI use cases

                                                                                                                                                             Financial steering and reporting  62%
                                                                                                                                                             Understand customer needs  60%
                    AI is making inroads in creating POCs; realizing the true potential                                                                      Workplace safety           60%
                    remains a question.”                                                                                                                     Data monetization          55%
                                                                                                                                                             Improved hiring process    51%
                                                                                                                                                             Risk detection and prediction  46%
                                                                                                                                                             Optimize sales and marketing  43%
                                                                                                                                                             Personalized CX            42%
                                                                                                                                                             AI augmented products      42%

                                                                                                                                          Source: Capgemini State of AI executive survey 2020, n=100

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